Contribute

If you are involved in selling or marketing technology-based services, as a practitioner, researcher or advisor, we welcome your contribution to ServicesRevenue. To get started, please request contributor status here.

Please be sure to read our submission guidelines below, our privacy policy and terms of use before you start.

Submission Guidelines

ServicesRevenue values article contributions based on practical experience or objective research. We steer clear of armchair philosophy.

Editorial Perspective
ServicesRevenue is the technology service industries’ diary of the challenges and successes of marketing and selling services with the intent of delighting customers and generating profitable revenue.  We focus on the following areas:

• Stories based on experience: detailed accounts of service introductions, programs, projects or sales campaigns. While stories with happy endings are great, we learn more from mistakes. Submissions that address what went wrong and lessons-learned are welcomed.
• What’s new?  Who is on the leading edge of service selling and marketing? What are they doing? How did they do it? What actually worked?
• Rigorous Analysis: extending the learning of Services-Dominant Logic and Services Science
• Other Ideas: We're always open to new and crazy ideas. We'll run your idea by our subscribers and ask them to vote on it.

Primary Audience

We target those whose primary responsibility is managing the marketing and/or delivery of services whether they are marketing experts or service operations experts who need to gain insights into sales and marketing. Our readers include:

• Senior service marketing executives
• Senior service sales executives
• Service operations executives who have revenue (P&L) responsibility
• Managed service executives
• Services marketing managers
• Audience managers
• Service operations (delivery) managers
• Dedicated service sales managers
• Customer relationship managers
• Field service professionals

Article Acceptance Policy
Our readers are senior managers and executives who lead complex service organizations and have little or no tolerance for conjecture. Submissions will be scrutinized for originality, practical managerial relevance, supporting evidence and applicability to one or more service industry segments.  Preference will be given to submissions that provide a detailed investigation of a current topic or trend.