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Knowledge & tools for services marketing & sales

Tools & Services

ServicesRevenue™ tools are ideal for services marketing professionals, relationship and consultative selling account managers, service managers or research analysts supporting service organizations.

ServiceRevenue™ Attribute Libraries
Tasked with refreshing an existing service offering or introducing a new one, the initial challenge is creating an inventory of deliverables or features. When developing a new service or solution, the challenge is to explore new deliverables that appeal to the target market and leap frog the competition. When refreshing an existing service, the challenge is to capture the stated deliverables and then explore new deliverables to differentiate the new offering and add value. In both cases, starting from scratch is laborious, time-consuming and painful.

Welcome to ServicesRevenue Attribute Libraries! Our libraries include an extensive and broad inventory of attributes – another way of saying features, deliverables or service levels. It is significantly much easier and more efficient to start with a good set of ServicesRevenue attributes. Here’s why:

    Save Precious Time: Starting from our list is far more efficient than starting from scratch. We know from experience that you’ll need to edit and customize our attributes to closely match your capabilities and target market needs. Editing a good list beats starting from scratch hands down.
    Brainstorm out-of-the-box ideas: Let’s face it, you won’t differentiate your service or solution by recycling old deliverables or embellishing the tired old offer. ServicesRevenue Attribute Libraries include a wide variety of deliverables that are guaranteed to trigger new differentiation opportunities.
    Compare Apples-to-Apples: Comparing two services often requires removing the marketing spin from a service description so that an apples-to-apples comparison is possible. ServicesRevenue Attribute Libraries provide standard definitions and descriptions that you can use as a base reference for competitive benchmarking.

Collaborate with stakeholders to refine your features. Use in Voice of Customer research, customer negotiations or to benchmark your offerings versus your competition. Get Started

Service Sales Tools
Empower your field or product sales reps to sell services. Engage customers and help them prioritize their needs and wants. Accelerate service deal negotiations. No training required. Learn More